The best storytellers are leaders, speakers, trainers, teachers, parents, coaches, and writers. Storytelling is about engaging individuals with ideas. Storytelling projects have been created for consulting services, historic sites, speakers, entrepreneurs and companies all over the world. This is because there are thousands of experts is numerous fields trying to make a more significant impact on their customers, audiences, influential stakeholders and management teams. A good storyteller has power.

For a long time, most businesses have relied on changing ideas using numbers, data, analytics, statistics, and similar information. For numerous years the phrase PowerPoint is dead has been circulating, yet this concept remains the expected and acceptable form of communicating proposals or ideas. There have been pioneers who have chosen to use one-line concepts and simple images to support verbal storytelling. This practice is beginning to move forward, and even world renown speakers are now expected to using simple narratives when they speak. Their message is conveyed with powerful imagery and stories.

Stories are the power that connects speakers to their listeners. Whether the story being told is from real life or complete fiction, the audiences are left with the belief they are getting to know the authentic person. Storytellers have their own lives apart from the corporate setting, they have faced problems causing struggles and had to find a way to overcome this.

People have been around for a long time, as long as campfires. Throughout history, people have gathered around campfires and used stories to explain the way they see the world. Stories represent shared experiences, and information can easily be conveyed by telling a good story. The imagination is triggered when listening to a storyteller.

Most people spent their childhood playing and exploring the world around them. As children, the world was experienced by directly engaging in all its wonders. Children learned by hearing fairy tales and bedtime stories. Stories about the family were common at the dinner table. People learned how to listen to stories while they were young.

Audiences are naturally brought back to this primal listening state when a leader uses storytelling. There is no issue regarding credibility. When a story is told properly it is the preferred method of communication. When a leader learns how to combine the data-based information contained in the left-brain with storytelling, the message they want to convey is irresistible. Their engagement and influence become extremely powerful, and important changes occur because the audience has been moved to act.